The ultimate Shana Tova card is one that has "feeding the needy" attached to it. According to Jewish tradition during the lead up to Rosh Hashanah, we do lots of charity to speak to the heavens to ensure everyone has a good new year. The bottom back of each card reads in small print, “In the spirit of the High Holidays, the proceeds of this card went towards feeding hungry men, women, and children at Masbia Soup Kitchen”, with Masbia’s logo. Click here to see the catalog.